Who we are
Welcome to Chapter Advisory, where we blend local expertise with global insights to drive meaningful business transformation. In an era marked by significant disruptions and challenges—ranging from social change and geopolitical dynamics to the rapid evolution of artificial intelligence and other technological advancements—we recognize that these factors also present high opportunities for innovation and growth.
With a deep understanding of diverse industries and a commitment to placing people at the heart of every initiative, we believe that true success is achieved by empowering individuals and fostering collaborative cultures. Our rich experience spans all facets of business, allowing us to craft tailored strategies that address today's complexities while unlocking future potential.
Chapter Advisory collaborates with other subject matter experts, where required, to bring a holistic and end-to-end solutions.
Together, we embark on a journey of growth and success, ensuring that every voice is valued and every contribution is recognized along the way
Get in touch today to discuss we can provide tailored solutions to drive your business forward. We are ready to assist with any inquiries and ensure your needs are met with precision.
Norlida (Oli) Azmi
Founder
Norlida carries 39 years of multi-markets and multi-discipline corporate experience with global banks (HSBC, Standard Chartered, Citibank) and regional banks (Abu Dhabi Islamic Bank, Commercial Bank Group, Samba Financial Group) operating in the United Arab Emirates, Qatar, Kingdom of Saudi Arabia, UK and Singapore. After 20 years abroad, she returned to Malaysia serving large conglomerates in Malaysia including UEM Group, Permodalan Nasional Berhad and Axiata Group in the infrastructure and telecommunication industries.
She has driven and been part of major organisational transformations and carries diverse experience: human capital, strategy, risk management & compliance, communication, marketing, accounting, finance & business development, with C-Suite roles since 2006.